Project Description

Slide thumbnail
Slide thumbnail
Slide thumbnail
Slide thumbnail
Slide thumbnail
Slide thumbnail
Slide thumbnail

Breakup4Good Earth Day Campaign

The Task:
Help Seattle Goodwill create an iconic, fun and innovative Earth Day campaign that invited the Seattle community to rally  around clothing donation and keeping things out of the landfill.

The Idea:
C+C collaborated with Seattle Goodwill to execute “Break Up 4 Good.” The team engaged local celebrities, CEOs, musicians and athletes to break up with their outfits and donate them to Goodwill so they can find a new perfect match. Integrate social media, digital ad and engagement strategies, a pop display at Seattle Armory of celebrity outfits, and finally, an epic night of music and campaign wrap-up in  in partnership with KEXP.

The Result:
This campaign was retweeted by Macklemore, which is hard to top! Generated over 6.5 million impressions, top media coverage from King 5, KOMO, Seattle Refined, Geekwire, NW Asian Weekly and KEXP.