Project Description

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HomePrint Door-to-Door

The Task:
Increase signups for PSE’s free HomePrint energy assessments.

The Idea:
Bring home energy efficiency to PSE customers—literally, by showing up at their front door! Engaging, enthusiastic and knowledgeable staffers went door-to-door in select PSE customer communities to sign people up for free HomePrint energy assessments—the first step towards maximizing home energy savings.

The Result:
In 2014, C+C’s outreach team blew previous outreach efforts out of the water with a near-20 percent conversion rate. PSE expanded the program in 2015 and the team outdid themselves, again, this time reaching an unprecedented 27 percent average signup rate.