Project Description

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Find Your Frequency

The Task:
Get high-risk gay and bi men to test for HIV more frequently.

The Idea:
Develop a research-packed campaign combining highly targeted digital, print and outdoor ads with one-to-one outreach at Pride festivals, local bars and venues.

The Result:
Post-campaign, 36% of the target audience said they intend to test every three months for HIV and almost 60% recalled seeing the campaign. HIV testing increased almost 4% in King County and 16% in Pierce County compared to same period the year before.