Project Description

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Recicla más

The Task:
Design a culturally competent program to engage Spanish-speaking  King County residents about proper recycling at home.

The Idea:
Work from within the community to create the Facilitadores de Reciclaje – a group of 20 Spanish speaking educators who spread the word around recycling. C+C multicultural staff complement their efforts with Spanish media and cultural event outreach.

The Result:
The Facilitadores have distributed nearly 10,000 recycling tools in one-on-one engagement and generated over 6 million impressions in Spanish language media.