Trip Planner/Eclipse Video
Help King County Metro quickly (and appropriately) capitalize on the national attention received by a dog who rides the bus.
Create an online video featuring Eclipse, the instantly famous bus riding dog. Use the storyline to also promote the agency’s new mobile trip planning app.
From concept to launch, it took C+C a week and a half to produce a video that follows Eclipse through the day, visiting Puget Sound landmarks and set to an original song, BusDoggyDog. The video achieved more than 10,000 views in the first four days.