Project Description

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Trip Planner/Eclipse Video

The Task:
Help King County Metro quickly (and appropriately) capitalize on the national attention  received by a dog who rides the bus.

The Idea:
Create an online video featuring  Eclipse, the instantly famous bus riding dog. Use the storyline to also promote the agency’s new mobile trip planning app.

The Result:
From concept to launch, it took C+C a week and a half to produce a video that follows Eclipse through the day, visiting Puget Sound landmarks and set to an original song, BusDoggyDog. The video achieved more than  10,000 views in the first four days.