Project Description

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GreenWorks Lending Logo

The Task:
Position Greenworks Lending for growth as nation’s leading Commercial PACE loan originator.

The Idea:
Clean energy financing is a complex proposition; a simple, easy to understand approach is key to success.

The Result:
A new logo and tagline provide a clear and consistent brand identity, while new sales collateral and an easy to navigate website with interactive features provide for effective audience engagement.