Project Description

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Dim Bulbs LED Videos

The Task:
Educate consumers about the features of ENERGY STAR certified LED bulbs – and avoid boring them in the process.

The Idea:
Use humor and pop culture to create creative, compelling  and sharable video content that explained the value of choosing ENERGY STAR certified LED bulbs. Cue the zombies. And incompetent fortune tellers.

The Result:
More than 600K video views, 55K social media engagements and extreme love from ENERGY STAR partners who dug the campaign and shared it through their networks.