Project Description

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Virtual Urgent Care launch

The Task:
Introduce the concept of Skyping with your doctor to South Sound residents.

The Idea:
Intensive media relations emphasized the convenience and affordability of virtual care, supported by video assets showing how virtual doctor visits work.

The Result:
Extensive media coverage throughout Puget Sound, including several TV stories showing the perspective of doctor and patient in a virtual visit. Franciscan Virtual Urgent Care is a growing and important part of CHI Franciscan’s patient care mix.